UNPRLD Price Changes

Thank you all for being loyal fans of UNPRLD.  As a brand, we have been trying to push high quality products for years now.  I started off making yoyos in house, buying aluminium rods, and machining them myself.  I remember a time when I was using dry ice and vodka to shrink fit bodies to make bimetal yoyos.

In 2016, I released a yoyo called corruption.  This was originally a design I had made in collaboration with Landon Balk of 3yo3 back in 2013.  I fine tuned the design, going through 2 different axle sizes, different pad sizes, and 5 body configurations.  2 of them even made a full scale production release!  It was truly a moment to me, and it showed that the yoyos I made had demand.  I started making different yoyos, and different models also sold out as well.  I was really happy that people liked my designs.  

One reason why the corruption was in demand was because of the low price point.  It was priced at 45 dollars retail, and was one of the lowest priced high performance yoyos.  It came in 3 colors, gray, green, and a blue purple fade, with the  blue purple fade being priced at 55.  I was really proud to be able to take this yoyo that I had spent 3 years on, and sell it at a price point that was affordable to everyone.  I continued to release yoyos at this low price point.  The abduction, recognition, and elevation, all 7075 monometals, were released at this same price point.

We had a bimetal price decrease back in 2018.  Yuki Nishisako redesigned the Flash, to create the Flashback, and while we originally set our bimetals at 160, we realized in the middle that we could sell it for 100, without taking a loss.  It was truly an honor for me to be able to lower the price.  However, I realized that it was unfair to the people who were purchasing the yoyo previously at a higher cost.  I felt truly awful.

I write this all to explain to you why I am increasing the prices of yoyos.  All yoyos with a previous run will keep their price.  This includes: Cog Lite, Nostalgia, Recognition, Elevation, and other previous models we may bring back.  

Henceforth, our monometals will be priced at 60 USD inclusive, with all colors being priced the same.  Our bimetals will be priced at 125 USD.  This includes the upcoming Daniel Kim, In Hyeok Choi, Shuyun Tang, and Junsang Park signatures, and any new model from now on.  This does not include our collaboration models, as those will be decided collectively.

The price increase will help us include better peripherals and packaging as well as help us support events in the future.  It will also help us keep up with inflation and tariffs, without giving up the royalty rate we provide to our players.  We want to deliver an even higher quality product that you all love, so I thank you all for being understanding. 

Love,

UNPRLD